Smart Marketing: How dynamic ads help Camplify Owners on Premium Membership get more bookings

How dynamic ads are putting your van in front of the right hirers

At Camplify, we’re always looking for new ways to help our community of owners get more bookings and share the joy of van life with more people. Recently, Kieran from our marketing team has been working on a clever way to make sure your van gets seen by the people most likely to hire it.

It is all about making the connection between your van and a hirer’s dream holiday feel a bit more like magic.

What are dynamic ads?

You know when you are browsing the web, maybe looking at a specific caravan park in Western Australia or dreaming about a coastal road trip, and then you start seeing beautiful vans pop up in your social media feed? Those are dynamic ads.

Instead of showing the same generic ad to everyone, we use smart technology to show hirers the exact types of vans they have been looking at. If someone has been eyeing off a sleek Airstream in Victoria (Justin loves this one!) or a family-friendly motorhome for a trip to the Red Centre, our system recognises that interest.

Chasing the dream (and the van)

The goal is to keep your van "top of mind" for potential hirers. We have built a system that takes the details of the vans on our platform – including yours – and plugs them directly into social media feeds.

By looking at a hirer’s browsing activity and location, we can populate a unique collection of RVs that specifically interests them. It’s a bit like having a local mate point out the perfect van just as you’re planning your trip. It makes the experience feel personal and relevant, rather than just another advert.

Why this is a win for owners

This isn’t just about fancy tech; it’s about getting results for our owner community. By using these dynamic updates, we can:

• Target the right people: Your van is shown to people who are already looking for a vehicle just like yours.

• Keep your listing fresh: Our system updates daily, so if you change your pricing or update your location, those details are reflected in the ads almost immediately.

• Increase your visibility: It helps your van "chase" interested hirers across the internet, reminding them to head back to Camplify and start a conversation with you.

Getting your van ready for the spotlight

The best part is that as an owner on Premium Membership, you don’t have to do anything extra to benefit from these campaigns. Our team handles the heavy lifting behind the scenes to make sure the "premium fleet," who are also engaged, is being showcased beautifully.

To make the most of this extra exposure, it’s always a good idea to keep your listing looking its best. Clear, bright photos and a detailed description of what makes your van special will help it stand out when it pops up in a potential hirer's feed.

Whether you offer pickup from your front door or delivery to a local caravan park, these ads are working 24/7 to make sure the right people find you.